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Title Remove the ‘Cruelty Free’ Mark in compliance with the EU Regulation (24th Mar 2020 updated)
Posted by BENTON (ip:) Date : 2020-03-09 Recommend : 추천하기 View : 40 Rate : 0points

We have removed ‘Cruelty Free’ mark on the package starting from this year

to compliance with the EU Cosmetics Regulations

 


In Europe, Animal Testing is not allowed,

so we were informed that we cannot claim ‘Cruelty Free’ by the regulation.

 


EU Cosmetics Regulation No 655/2031 :

Legal Compliance : Claims which convey the idea that a product has a specific benefit

 when this benefit is mere compliance with minimum legal requirements shall not be allowed.

 


Please note that we, Benton, are still Cruelty free brand certified in PETA organization.

Check this out from:CLICK



Benton will be always stand against animal testing and continuously do our best

to be Cruelty Free and Clean Beauty cosmetics brand.

 


Here are the lists of the products which has been already removed ‘cruelty free’ mark

We will keep you updated here.

 

- Shea Butter and Coconut Body Lotion on Feb. 20, 2020     

    - Benton Honest Cleansing Foam on Mar. 19, 2020     

- Aloe Propolis Soothing Gel on Mar. 19, 2020

- Snail Bee High Content Steam Cream Deluxe on Mar. 19, 2020



Appendix

 

Below are the <Before & Now> images of each changing package:

       

- Shea Butter and Coconut Body Lotion


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