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  • Benton Story

    Definition of BENTON
    ‘Benton’ is inspired by and named after the movie ‘The Curious Case of Benjamin Button’in which Benjamin Button grows younger with time. In the movie, Benjamin has no choice but to leave his love, Daisy as he becomes younger. What if Daisy also could turn back the time of her physical appearance? Wouldn’t she be happier?

    It may be just a fictional movie, but wouldn’t most people have the same desire to be young again? Likewise Benton wishes to turn back the time of your skin with healthy cosmetics. Benton cosmetics are designed to restore your skin back to its original, youthful condition with healthy recipes, rather than to give temporary effects with harmful ingredients.

    What We Think
    We did not focus on the expensive and glamorous casing but focused on the high quality skin-friendly ingredients in our product. This cosmetic could be used not only by me but my family and parents could also use it. In order to be healthy we try to consume nutritious food, it is the same as with our skin. To help provide the skin with its original strength is Benton's main objective.

    Cruelty - Free Certification
    We got the Cruelty-Free certification with “Beauty without Bunnies” mark that proves that we do not test on animals for all of Benton products by the world’s largest animal protection organization, PETA (People for the Ethical Treatment of Animals).
  • Brand Value

    Healthy Recipe
    Our skin will reach its critical point from using stimulating harmful ingredients in a number of products. However small the amount would be in a product, the total amount of such ingredients in a variety of products can reach the point causing irritation or skin problems. We carefully select healthy ingredients from the development stage and use natural preservatives so that even sensitive skin can use our products. Please check the ingredients for your skin which cannot speak up.

    Cosmetic that Communicates
    In order to communicate with our customers, we sincere listen to what you have to say. We will carefully listen, so please tell us your opinion of the product’s deficiencies / service / recommendation / etc. by a blog, phone, email or any other alternate way.

    Freshly Made
    Mass production would significantly reduce the cost. However, without compromising with the production cost, we have a principle on producing small amounts of products in order to supply our customers with freshly made products.

    ECOCERT Certified Natural Preservatives
    As concerns about chemical preservatives are rising, natural preservatives have come into more use. Natural preservatives can be more irritating when lacking the technology to make them. Benton uses Ecocert certified natural preservatives that are not only effective in skin care but also comfortable on the skin.